> Specifically, is tracking inside of a single app/property acceptable?
If you have any kind of unique identifier for the user (UUID, etc) and do not ask for consent before processing their data (tracking them), then this is a clear breach of privacy law.
If you get explicit consent (that means the user understands what they're consenting to) before you process their data (so no setting up identifiers and then showing a popup), then you're in the clear.
If you put unique identifiers in the link the user clicks so you can see if the user opened your app, then you need to ask for consent before generating the link.
And of course, apps/services should all function if the user doesn't provide consent. "Give consent to enter" is explicitly illegal.
Theoretically, you could build something like this, but it's not what advertisers want, because they want to track their users without interrupting the conversion flow with a yes/no popup "do you want company Y to know you installed app X because of them".
Ah, apologies, I don't check my comments here often enough. But I really appreciate the reply.
That was also the interpretation I got from this, but it's hard for me to understand how this is expected to work for any analytics unless the idea is just that every app has a consent popup to use in the EU?
Let's say you wanted to avoid the consent popup and stay within EU law. Wouldn't any analytics you collect from your app would be meaningless to the point of absurdity? This is an honest question, not trying to just make my own point.
If you have any kind of unique identifier for the user (UUID, etc) and do not ask for consent before processing their data (tracking them), then this is a clear breach of privacy law.
If you get explicit consent (that means the user understands what they're consenting to) before you process their data (so no setting up identifiers and then showing a popup), then you're in the clear.
If you put unique identifiers in the link the user clicks so you can see if the user opened your app, then you need to ask for consent before generating the link.
And of course, apps/services should all function if the user doesn't provide consent. "Give consent to enter" is explicitly illegal.
Theoretically, you could build something like this, but it's not what advertisers want, because they want to track their users without interrupting the conversion flow with a yes/no popup "do you want company Y to know you installed app X because of them".