Dwarfs MacOS, sure; but the user base has been conditioned, like Android, to never purchase anything. Why would they purchase anything, when most of their time is spent in the web browser and maybe a few Adobe apps?
iOS is 27% of the mobile market; but total revenue through the App Store in 2024 was $103 billion. For Google Play, it was $46 billion. Double the sales, from a market 1/3rd the size. Whether we like it or not, the whole open platform of Windows being a breeding ground for viruses and piracy, and the ongoing cultural expectations that set, caused a direct effect on people's willingness to buy Windows software from unknown publishers without a third party (Steam, Microsoft Store) vetting them.
I expect it's highly situational. Don't expect to sell many games on Mac. However, I do find it interesting that services like SetApp exist on Mac, but nobody has tried anything with that level of quality on Windows. SetApp also hasn't shown any interest in expanding to Windows.
iOS is 27% of the mobile market; but total revenue through the App Store in 2024 was $103 billion. For Google Play, it was $46 billion. Double the sales, from a market 1/3rd the size. Whether we like it or not, the whole open platform of Windows being a breeding ground for viruses and piracy, and the ongoing cultural expectations that set, caused a direct effect on people's willingness to buy Windows software from unknown publishers without a third party (Steam, Microsoft Store) vetting them.
I expect it's highly situational. Don't expect to sell many games on Mac. However, I do find it interesting that services like SetApp exist on Mac, but nobody has tried anything with that level of quality on Windows. SetApp also hasn't shown any interest in expanding to Windows.