It's tricky. As a long time Apple user, I appreciate that they are privacy focused, but I also get a lot of spam text messages, calls, and notifications. It's become more and more annoying to deal with these on my Garmin watch and on my phone. I wish I had some sort of AI filter. For example, I want to get a notification if my Uber is running late, but I don't want one if Uber is offering me 20% off if I subscribe to whatever their monthly service is.