I have no issue with Apple inventing a new, superior connector; I applaud them for it. My issue is with them making it a closed proprietary standard with authentication chips to lock out unapproved third-party vendors. They could have just invented Lightning and made it an open standard. We might not have even needed USB-C then; the industry could have just iterated upon Lightning.
As I understand it, the USB standard is licensed, and you have to pay for it to use the USB logo and to get a vendor ID if you are not already a paying member of the USB Association. Licensing requires passing a compliance test, which is a very good idea.
Apple was also part of the working group that developed USB-C.
USB-C pushed whatever it was doing too far; it's now necessary to know what kind of USB-C cable you have. There's one kind for data transfer and a different kind for rapid power draw. And they look exactly the same.
That has nothing to do with USB-C, but with the USB 3+ standard, AFAIK Apple uses Thunderbolt protocol that is compatible with USB but it has less optional features than USB protocol.
