Dropbox found a way around that. It's heavily used within corporations, but the ... | Hacker News

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paulsutter on Aug 3, 2012 | parent | context | favorite | on: B2B Is Unsexy, and I Know It

Dropbox found a way around that. It's heavily used within corporations, but the adoption decision gets made by each individual acting alone.

Ping Li has an excellent paper on this: http://www.accel.com/assets/resources/files/17/original_rena...

theatrus2 on Aug 3, 2012 [–]

Apple and Dropbox are both successful in the "enterprise" (and more so in the small business) because of this. They didn't sell to the company, they sold to the users and employees.

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