There is no reputation to burn, they're well known to do this kind of stuff by anyone bothering to look it up, and nearly nobody looks it up anyway.
It's a pity because I liked some of their hardware in the past (an NX camera I still have, hard disks back in the IDE stone age, 3 LCD screens back from when they were a novelty - they only had a VGA connector) but I just stay away from them now. But 0.01% of their customers staying away is completely insignificant when they consider the profit opportunity of violating our privacy.
It's a pity because I liked some of their hardware in the past (an NX camera I still have, hard disks back in the IDE stone age, 3 LCD screens back from when they were a novelty - they only had a VGA connector) but I just stay away from them now. But 0.01% of their customers staying away is completely insignificant when they consider the profit opportunity of violating our privacy.