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I think that profit margin would often, though perhaps not always, go to the developers rather to the consumers. That some already offer same thing at 30% discount on their website may be a sign of cheaper future, or may be a way to get price sensitive people to buy more.

Subs, kinda agree.

Also it's only 30% for the top of the market (15% for a lot of apps), and only for digital goods (so not my banking apps or Amazon), and it has to be stuff bought in app (so not two of my last three employers).

And even 30% was good when it was new. Only looks bad now because the market grew so much — but the market did grow, and I was expecting monopoly action around when they first passed one trillion dollar valuation.

With Epic especially, that felt like one arrogant giant swiping at another giant. Especially due to concerns that Fortnite was designed to be addictive, that loot boxes are gambling.



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