If they go for the low-rich market, their target customer moves schedules around themselves. If a CEO can't be in Europe until Wednesday, then the meeting happens Wednesday.
And the key thing Boom will be selling is literally unique: fewer hours on a plane.
To some, that's a nice to have. To people who hate being on a plane, it's worth a lot.
And even lie-flat first class sucks... it's nice, but you're still crammed into a dehydrating box.
Color me skeptical. I don't think CEOs have as much schedule flexibility as you think they do. A lot of the time they're traveling to meet with customers, analysts/media, investors, and so forth. And they have a lot of timing constraints. Senior execs tend to travel a lot. It's part of the job description basically along with early morning and late night conference calls and, generally, often grueling hours although some maintain better balance than others.
And trans-Atlantic flights just aren't all that long. I'd pay some premium to avoid a red-eye but not likely $5K-$10K even if I could. That's probably about what I'm paying for a whole 3 week trip today.
I'm seeing you jump back-and-forth from business travel to your own personal travel and conflating the decisions into one skeptical argument.
You don't buy first class, or even business class seats, as far as I can tell from this comment. You have to set aside your own reactions because you aren't in the target market.
If they go for the low-rich market, their target customer moves schedules around themselves. If a CEO can't be in Europe until Wednesday, then the meeting happens Wednesday.
And the key thing Boom will be selling is literally unique: fewer hours on a plane.
To some, that's a nice to have. To people who hate being on a plane, it's worth a lot.
And even lie-flat first class sucks... it's nice, but you're still crammed into a dehydrating box.