That's not what "rent seeking" means. Rent seeking is the term for manipulating institutions, customs or laws for the purpose of extracting money without creating anything.
I think the distinction is generally about not creating anything that's broadly useful, putting up a tollbooth but then not using any of the collected toll to improve the road, say. [1]
the reason the rent seeking concept isn’t popular in contemporary classical economics (beyond the partisan association) is that it is pretty ill-defined.
but i think you would be hard pressed to find a scenario where Automattic is the rent-seeker and WP engine is not, given that Automattic both contributed to WP and is actively using their revenue to improve WP, whereas WP engine… isn’t.
Didn't WPE release some of the most popular WP plugins of all time? Advanced Form Fields etc? How is that not contributing to the ecosystem?
I'm not sure it's logically consistent to attack the phrase "rent seeeking" as unclear, then apply it anyway (?!) but muddle the word "contributing" in turn, to reach pre-desired conclusions about which party is at fault. You'll have to clarify for me what branch of neo-classical economics is concerned with assigning fault. Seems entirely removed from economics for me.
More broadly, we're not discussing any of this in the context of "contemporary classical economics" (ie right of centre economics), so I have no idea why you think we'd agree on using those definitions, or why those definitions have pride of place over any others.