I believe in today's day and age if you are freelancing and you aren't writing and producing content everyday around your POV and skills and offering than you won't find work consistently. It's a way for others to validate your abilities and get a glimpse into, well, YOU.

I had a solo consulting business for 4 years before I started doing this, since I started writing everyday the world has opened up and I have more opportunity than ever. https://www.aletterfor.com/ is my substack.