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I’m not shocked they shipped. This is their mo now. Same as the apple maps rollout. Big fanfare about some feature competitors already had that apple would clone and do it better because apple. Apple releases it and its laughably worse. Apple wins the long game for some users because they privilege their app in the os relative to the third party option. And repeat for next feature.


Apple Maps in particular frustrates me. It's integrated extremely deeply into the OS in ways that Google Maps can't take advantage of. Navigation on lock screen and built-in guidance on Apple Watch (versus having to use notifications).

As a result, users are "forced" to use Apple Maps if they want these very useful integrations. While I think Apple Maps is much better designed than Google Maps, this advantage is anti-competitive as hell.

It's a smaller version of the IE problem that got Microsoft in hot water, and yet it persists unabated.




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