> Without that App Store revenue, those $999 iPhones would simply see a price increase.
Why would that happen instead of Apple taking less profit overall?
I suspect that Apple's pricing for phones is based on primarily on what the customer is willing to pay rather than on the amount needed to be profitable.
Why would that happen instead of Apple taking less profit overall?
I suspect that Apple's pricing for phones is based on primarily on what the customer is willing to pay rather than on the amount needed to be profitable.