We're still in the buzzword stage where "AI" increases sales more than it decreases them, regardless of what your product is, whether it actually uses AI, or what it uses it for. So if your business sells pickles, better add "now with AI!" because more people will buy your pickles if they have AI than will stop buying it.
(This comment is mainly facetiousness borne out of frustration, but the point stands)
Pure anecdote but in the meetings I have been in eyes glaze over when the SaaS salesman mentions AI in a generic way without providing any examples of how we can use it. The only way it gets any traction is when the technical wingman can answer questions about how it will account for required business logic and permissions.
(This comment is mainly facetiousness borne out of frustration, but the point stands)