I’d like to see a relatable ad campaign. One that’s very “hey, we hear ya, no one actually wants this” type speech.

It would certainly catch an eye because what else is there to say? I don’t remember the last tv ad, it was so forgettable.

Now to the problem, much of the points the author makes are environmental concerns about “consumer” electronics. This is just so far off base to the older consumer audience and possibly entirely. You have to focus on…the ads and the bloat. Explain why your tv costs slightly more, because you made sure the experience was seamless.

I’d really love if this took off, but unfortunately without a titan like Samsung it won’t. Otherwise it’ll just be an outrageously expensive tv with average performance, and we al know that’s not the right formula.