I raise Sceptre every time I see this sentiment, but folks just don't seem to know about them. I got a humble 54" 4k from them a couple of years back for a few hundred bucks. Used it every day since, works great. Zero bullshit.
Sceptre's TVs don't seem to support 120 Hz or variable refresh rate yet, only their smaller monitors, so they're not a good fit for anybody with a current-generation video game console.
Last time I tried to find a Sceptre, the only things in stock were models that were several years old, with features comparable to TVs that were even older.
Slow startup, though. Can be like 10-15 seconds.