I'd been subscribed for the best part of a decade to their all products pack, liked the products, but they kept doing stuff that really rubbed me the wrong way in a paid product, e.g: shoving the AI offering down my throat and initially having no way to remove it, and then when I paid most recently, they sent me some spammy marketing for some third party product as a "thank you", and I cancelled my subscription there and then.
I don't mind paying for a good product, but I want the experience to be less irksome than the free offerings out there, I get enough annoying advertising from free stuff I use, if I'm paying good money, I don't want that.
I was a paying customer for a long time, and their spam campaigns were the reason for my cancellation last year. Now I am a happy Microsoft Visual Studio Pro subscriber again. (happy in quotes btw)
It's a shame, I like the tools generally, but so much stuff is just about bombarding you with ads now, paying for a good tool is, to me, meant to be the way to avoid that, that really soured me on it all.
At launch it'd pop open the UI every time you opened any of the tools, and you couldn't uninstall the plugin. I understand you can now disable it, but it was annoying at the time, and demonstrated the issue I had with feeling like I was being advertised to in invasive ways despite being a paying customer.
I don't mind paying for a good product, but I want the experience to be less irksome than the free offerings out there, I get enough annoying advertising from free stuff I use, if I'm paying good money, I don't want that.