Cheap is a bit pejorative, I’d call it reasonable or competitive, ie. not exorbitant prices.

They know what they’re doing and they’re doing it well, cheap is more side effect than primary goal.

Cheap is a perfectly fine way to say low in price and you knew exactly what I meant...

I know what you meant, just saying that somebody reading "brand of cheap but decent" may read as "brand of cheap stuff" and for clarification that's not what they represent.

Perhaps I was being a little too subtle/polite. I get your point...its just an incredibly anal point to make

:D