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What % of those sales are companies buying them for their employees? It's almost a B2B market. Whereas the Vision Pro is overwhelmingly B2C, at least it will be with the current state of the technology. Hence very different pricing dynamics.


I didn’t say it will sell as much as MacBook Pros as soon as it hits $2000.

I’m saying there will be a market.

They need to get the weight and price down substantially.


> I’m saying there will be a market.

Perhaps, but how is the price or popularity of MacBook pros particularly related to that?


That a fairly large market exists for $2000+ Apple device.




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