The EU had a tenuous relation with Apple from the start. Apple spent the past 20-odd years manipulating Irish subsidiaries to avoid paying a dime in taxes on any of their European operations. Despite being called out on it and partially settling the back-taxes in some jurisdictions, they still owe billions to multiple EU members they haven't payed back. There's no history of love, between Apple and Europe. They conspire against Apple because Apple conspires against them.
Then Apple had to kick the hornets nest and piss off the Dutch regulators with the Tinder case. Apple forfeit quickly but it set the stage for everyone else joining in on the fines. This was the perfect catalyst for the DMA and the DSA, which would be copied in other countries like Japan (which coincidentally also has tax feuds with Apple).
Good luck to the shareholders They won't take kindly to the news that the Apple of their eye is a big fruit-shaped bubble.
The EU had a tenuous relation with Apple from the start. Apple spent the past 20-odd years manipulating Irish subsidiaries to avoid paying a dime in taxes on any of their European operations. Despite being called out on it and partially settling the back-taxes in some jurisdictions, they still owe billions to multiple EU members they haven't payed back. There's no history of love, between Apple and Europe. They conspire against Apple because Apple conspires against them.
Then Apple had to kick the hornets nest and piss off the Dutch regulators with the Tinder case. Apple forfeit quickly but it set the stage for everyone else joining in on the fines. This was the perfect catalyst for the DMA and the DSA, which would be copied in other countries like Japan (which coincidentally also has tax feuds with Apple).
Good luck to the shareholders They won't take kindly to the news that the Apple of their eye is a big fruit-shaped bubble.