The EU presidency doesn't have executionary powers like the US presidency. It can set up meetings and topics for discussion but can't enforce or shoot them down.
While I still believe it's mainly about attention seeking and remaining the topic of discussions on the part of the EU, which is not an easy task yet as such mildly effective as we see again, one could get the feeling there's somehow more to it. Like a collusion, however tacit or pragmatic, that would in general work both ways but in this case so as to provide national governments an opportunity to make a few extra points from time to time, (mainly) on domestic ground, and to look prudent or generous, at least to certain groups of voters. In this case a benefaction to the unlikely German "critics" in particular. Its ruling coalition certainly is desperate for it. For anything really. I already had this feeling years ago when we were wearing ourselves out on the darned question of so-called "upload-filters" amid the entire EU copyright law issue. What even became of it? Well, due to ultimately national implementation and copious room for legal interpretation, at least in Germany not much. A kind of nothingburger in fact, certainly relative to to the racket that went before, or shall we say, was supposed to go before. Back at the time it made (then) Merkel's big-coalition government suddenly look a little sunnier. To be blunt, it feels rather artificial to me and I don't expect anything like it being supposed to actually transpire no matter what. That is even without considering how unclear matters of technical realization remain, even if you've seen all the polito-pseudotechnical BS bingo there is to see at the moment. Like, how to even enforce client-side scanning when applications (or OS) are free software? It's just rubbish, and supposedly can be as no one never seriously planned for anything like it. But why not just talk the big talk about it? Maybe it helps. A few very optimistic quarters may even hope for some sort of (shallow) deterrence effect. For a bit of ruffling and scaring up the evil agents. Good luck as for that one.