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Mechanism design is broadly the study (with a practical as opposed to theoretical emphasis) of the way that incentives shape human behavior.

For better or worse Mark was/is able to see some deep minimal structure that allows what used to be a web page and is now a mobile app to elicit responses that bear an uncanny resemblance to the way human beings behave and interact in a setting unmediated by either a priest or a protocol. On the properties he runs people act a hell of a lot like they do in a bar or any other place where sapiens mix and match.

I’m not sure that turbocharging spinal-reflex humanity via computer networks is going all that well, which is one of the main reasons I parted ways with the endeavor once the true scope for mechanical advantage became clear, but he clearly sees things about what motivates people that Freud was throwing darts at.

I might have been one of the few true assassins he sent after people like Vic Gunderotta or Evan Spiegel and certainly he knows how to delegate the mechanics of leaving would-be adversaries on the scrap heap of history, but he knew who to send the hitters after and when.



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