All of his books have been about fashion, insofar as that that is just a catch-all term for "culture that is not 100% ubiquitous".

He's solving for the general case.

(Please don't capitalize the C, there is no pun intended.)

PS: I know that you meant clothing, but I was trying to illustrate something. :)

Style fiction. I suppose that "locative art" and silly helium balloons are a lot less scary than Google's Project Glass and DARPA insect drones though.