You can still get codes for digital Xbox games at retail. Digital games are available at places like Amazon too.

It's also your choice to buy an Iphone, this kind of reasoning is silly.

Nop, iPhone is yes or no, consoles are yes, no or yes but without store.

One option more.

The hardware enforced only one store

Sounds very similar to the paid data processing opt-out Facebook does now. That actually might be an interesting case.

With the next console generation, it almost certainly won’t be.

Then it's time for EU to step in