> Some of the ads also felt deceptive making it seem like it will prevent all your online tracking, even though we know that’s not the case.
I'm sorry to hear that. For what it's worth our marketing colleagues make a big effort to minimize the risk of such interpretations. Sometimes a really snappy string of words can be interpreted multiple ways. There's also only so many words we can put on an ad before it gets messy. We do try hard to make the nuances clear on our website, which ultimately is where any new users will have to go in order to buy the service.
I’m a big fan of your service, but I agree with GP. I rode the subway yesterday and saw a Mullvad ad that strongly implied that a VPN is adequate protection against data brokers and data collection on websites.
It certainly wasn’t the most egregious VPN ad I’ve ever seen, but it was disappointing to see Mullvad imply privacy properties for VPNs knowing that ordinary people don’t understand cookies, sessions, fingerprinting, or JavaScript.
> feel free to describe to HN how Mulvad protects users against ad networks.
A VPN is not enough for privacy. But in combination with a privacy-focused browser, you make sure to block third-party cookies and other tracking technologies used by the data collectors.
That's why we partnered with the Tor Project to develop Mullvad Browser – a browser designed to minimize tracking and fingerprints.
Please also note that this information is clearly displayed on our landing page. We don't want people using our service for things it's not designed for.
ah, now i understand. your earlier comment very much read like you were accusing kfreds personally of making such a statement about ad networks. but you meant to say one (or more) of the ads you've seen yourself appears to makes such a claim. thanks for clarifying.
I'm sorry to hear that. For what it's worth our marketing colleagues make a big effort to minimize the risk of such interpretations. Sometimes a really snappy string of words can be interpreted multiple ways. There's also only so many words we can put on an ad before it gets messy. We do try hard to make the nuances clear on our website, which ultimately is where any new users will have to go in order to buy the service.