There was a show (if someone has the reference please add it) where these business guys were discovering chefs and working to turn their restaurants in to franchises.

There was a huge wake-up call as they kept working with this brilliant chef who all but refused to write down recipes, share processes, or do anything but run his restaurant the way he always had. He just couldn’t see that going from restaurant to franchise was an entirely different thing than running a great restaurant.

If I remember correctly, ultimately despite a bunch of different creative approaches, they had to back off.

I think about that a lot when businesses want to go from building to scaling.