Microsoft 2024: One single almost full screen advert for one of their devices, followed by more adverts.
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SendGrid. An example of a good homepage with a description of what services it provides:
> Send transactional and marketing emails at scale with the platform that offers a 99% deliverability rate. Brands large and small use SendGrid’s world-class email tools to deliver 148+ billion emails monthly.
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Twilio, who owns SendGrid. An example of another shitty homepage. It has three big standout headings, all of which are much like GitHub's word salad but worse.
> Gartner names Twilio a Leader in CPaaS
I have no idea what Gartner or CPaaS is, and a homepage should get to the point immediately.
> The 2023 Gartner® Magic Quadrant™ for CPaaS recognizes Twilio based on its completeness of vision and ability to execute.
Hmm yes more word salad this time with a few copyright symbols thrown in for good measure. Plus, we get to feel like wizards because they said the word magic.
> Connect the dots across your customer journey with better data + AI
> Twilio is the industry-leading and trusted platform that efficiently powers your customer engagement innovation.
Ah, there! There we go, it's more AI nonsense! I have to scroll down *to the middle of the page to see what Twilio even does*!
