Companies are compelled to develop features all the time. Mostly so far in the EU these features have been around accessibility, safety, and crime prevention, but there’s an awful lot of precedent for companies being required to develop something specific in order to be able to sell their product in the EU.
Companies comply with those regulations because, on balance, the incentives still make it logical to. That doesn't mean an unbalanced regulation that misunderstands the target's incentives would result in the outcome the regulator wants.
