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At some point they stopped being fun and challenging and just became weird and angry.

As much as I hate to say it (millenial), it's probably due to the age of millenials and genx now.

They should have pivoted a different way--more in line with the changing life stage of the readership.



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are you implying they swapped to catering to gen Z? why didn't that continue to work, when it did will millennials at that age


My sense is fewer Zoomers are interested in the grimy/underworld/rave vibe compared to Millennials and Gen X. It’s all the same to them.

My theory is that when Millennials were growing up there was still a strong ‘default culture’ that helped sustain a thriving counter-culture. One could move decisively between the two when bored/frazzled. Zoomers have grown up flailing around in a devolved soup of ideas. Everything’s edgy so nothing is.


I would just like to point out that members/former of every counterculture back to at least the 50s have said this about the younger generation; it’s almost a cliche.


I'd have to disagree this time. I'm in nearly early 20's and there's not really a prevailing and counter culture. Just two dozen different intercting culture. The lack of a overbearing monoculture does make it hard to effectively rebel.


So what is the counter culture these days?

I go to underground parties all the time and I actually don't see many people that seem younger than mid to late 20's.

Mostly late 20's early 30's millennials, and the crust punks of the 70's and 80's/




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