Question based identity verification can be very painless.
For you, but not the vendor. See PayPal.
Question based identity verification processes are already used and supplied under the hood by agencies such as TransUnion, Equifax & Experian.
And that leads to friction. Yelp got it's massive user base from frictionless technology.
I don't like Yelp's business practices just as much as the next person, but this is a human interaction issue that isn't solved by a simple algorithm, nor is it solved purely by (mind you, costly) human being based committees.
For you, but not the vendor. See PayPal.
Question based identity verification processes are already used and supplied under the hood by agencies such as TransUnion, Equifax & Experian.
And that leads to friction. Yelp got it's massive user base from frictionless technology.
I don't like Yelp's business practices just as much as the next person, but this is a human interaction issue that isn't solved by a simple algorithm, nor is it solved purely by (mind you, costly) human being based committees.