Can’t they just kindly reply “no” to any foreign governments requests? I’m confused why shutting off all access was the answer when they’re not (to my knowledge) operating in Brazil
To answer: Brazil can't specifically enforce what it asked for. Brazil isn't demanding the entire website to be blocked, it is demanding certain users to be blocked. This can only be done at the website level (nobody is gonna build a "Great Firewall" just for this).
What a court in Brazil can do in case of a "no", is then block the whole website, often done in simple ways (DNS) at local ISPs. It can also put the burden on local representatives of Rumble in Brazil, as it did with Facebook in the past (this means jail time for not complying with a court order).
In theory some people below mentioned that it can also forbid local Brazilian entities from performing commerce with the entity (like eg: fining advertisers paying for ads, or the advertise), but I'm not sure how that would work, since I'm not a lawyer.
Ok, thanks, I too was looking for this answer. What is the logic in voluntarily shutting down? Simply to preempt a ruling that would bar them from operating? Additionally, it would help stop the potential for action against Brazilian individuals and businesses who I guess could use a VPN which would be a gray area currently?
I can only speculate. Trying to get publicity? Wanting to comply with the court order without censoring individual streamers? Just moving away from a problem? No idea.
What generally happens when an international service refuses to comply with a court order in Brazil is a temporary blocking that must be enforced by ISPs. Often it is DNS blocking, trivial to circumvent. Sometimes IP-level blocking, often also easy (via VPNs).
This often works and rarely lasted more than a day. I don't think I was ever personally affected by one of those blockings when I was in the country.
I don't really remember any case where a large server failed to comply and remained blocked.
EDIT: There are things that were blocked and remained blocked forever, but they're often things like piracy, CSAM sites... which are things that often get blocked even in the USA. Sometimes this is a harsher block directly at the host of the website, either via court order when it's a Brazilian host, or because international laws were broken, or because the host simply complied.
Ultimately, the only thing Brazil can do is take action on entities inside of Brazil. So yes, Rumble could just say on and put the ball back in Brazil's court for them to block Rumble or go after Brazilian advertisers.
I don't know, but the end result of that sounds a whole lot similar to what Rumble's doing right now. Therefore, I'd say that for other websites in similar positions, they could just send Brazil's mad demandz to the junk pile.
They're a website. "Not actively blocking IPs" is literally the business they're in. If you think it's a low bar, then why bother to argue about it on the internet? Clearly you think they were doing something impactful, why is that not "business"?