It is a very fad driven field. Everyone brands everything. It isn't enough to give things boring titles like, stacked open linear dynamical system with selective observations and learned timestep.
that's half of it, the other half is pure social linguistics.
try talking about stacked open linear dynamical system for more than three times and you're bound to figure out a token that conveys the same but is quicker to produce
it's turtles all the way down with LLM And your comment. people are just trying to maximize their token conversations