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> Notably, some of the queries they found to be correlated were... strange... like NBA results.

Doesn't seem that strange to me.

The presence of a professional sports team in your area is correlated with an increase in flu rates. Getting an ice hockey (NHL) is pretty much the worst.

https://www.upi.com/Health_News/2023/08/08/flu-deaths-sports...



That's definitely one factor, but from what I recall (it's been a while) the connection was slightly more subtle. The NBA season (Oct-Apr) overlaps the flu season (Dec-Feb) so if people are googling NBA results you're in either in or close to the typical flu season. If the NBA decided to change their schedule, the correlation would go away.




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