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> We give you the software, you get to host it.

People can't host their own software. The handful of people who can host software won't install security updates or deal with backups. It's a drag. It makes no sense for millions of people to individually manage servers and server updates when it can be done centrally for a fraction of the cost. That's why SaaS won, ultimately.

I don't believe for a second 37signals is going to make desktop apps that you just install to your machine. These will be dockerized web apps with many fragile dependencies. This is a step backwards, frankly. If you want to make buy-once-zero-maintenance software the client software should automatically join a fully distributed peer-to-peer network. The alternative is for 37signals to offer the digital service part at cost.



sounds like perfect place for a middle man, who will buy, host and charge subscription to the end user :)




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