The audience for this is management. They'll spend lots of their budget on it. They'll use this to put something together that does something, just not what they want. Then they'll show it to you and tell you to make it work the way they think they want. After all, if a manager can "do it" in 90 minutes with no training a developer should be able to make it perfect in a few days. And they'll make you use the new tool so you learn it and so they can justify the expense.