Nvidia is on top of the world right now and companies on the rise often make really stupid long-term customer alienating decisions. Nvidia won't miss any on of as an individual customer at all. For these types of situations, usually at some point the things that were pushing the company upwards slow or stop while the damage from their arrogance accumulates enough to start causing real harm. After some foot dragging and false reforms, the company eventually has to do something to repair the damage and by then, those who enacted those policies are usually gone.