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The example in the article shows the San Francisco Hilton, with a big ad. They're going out of business.[1] (Hilton Hotels hasn't been a real hotel company in years, anyway. It's just a franchise name now, like RCA.)

[1] https://www.cbsnews.com/news/park-hotels-leaving-san-francis...



> It's just a franchise name now, like RCA.

If it has a points system and co-branded credit card it's real enough.




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