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Good customer service costs money.

It takes years to build a good reputation and minutes to destroy it.



In this case we’re talking minutes to destroy your reputation for all current and future customers. That must be considered worth it.


The comments made by the company CTO here like opposite of good crisis management.

"We did our best - we have sent 3 emails". I wonder how shitty the product was when sending few emails is their best.

The guy either sounds like a full fleged VC psychopath, or someone very unexperienced.




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