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Wow, that's pretty pathetic and your attitude "we can't help our customers" is even more damning. Email is not reliable enough to simply rely on a few email blasts for this.

I would expect:

* Those 3 "email blast" notifications. I'm guessing one of two things happened here:

  * You sent them as an "email blast" from a marketing-type email service. These hit email filters because they came from a known spam IP.

  * You sent them as a transactional email, but blasted them too quickly and got pegged for spam. Never hit the inbox.
* Increasingly common "you haven't migrated emails" if you still detect traffic on these instances. This is pretty critical since some companies might not realize they have affected They should, but things get complex.

* Ideally, an automated transfer to another region with automated forwarding. It's okay to have poor performance, but it's not okay to go "poof" entirely.

* A soft-delete at the deadline, with 90 to 180 days to finalize migration. If this is costing you dearly, then drive prices up, but don't hard delete data.

Frankly, the last one is the real issue. It's literally unbelievable that a database provider didn't soft-delete. Further, I would expect that you'd be able to migrate these to another region to get customers back up an running.



Another problem is that service providers frequently poison the email channel with important sounding engagement dreck and we are now conditioned to ignore it.

* Important: migrate to this new feature immediately or you risk missing out!!

Vs

* Important: migrate your data immediately or you risk losing it!!


Plus, many companies abuse what I assume is an exemption to spam rules by pretending that their marketing emails are “service related”.

Xfinity is the worst about this. They’ll send me a so-called service-related email exhorting me to download their app. Same with Capital One and their monthly emails asking me to turn on automated texts.


You worded that better than I could have.

I ignore most of my vendor's emails because they're simply trying to spam me at this point.


I was also thinking that salesmen will cold-call/email me at least three times before they give up. People with whom I have no business relationship try harder than a corporation taking someone's money.


Welcome to modern economy. This applies to B2C, and as we can see it, B2B too. Getting a new customer is all the shitty vendors care about. Keeping existing customers is apparently just cost.


I went to a conference in 2018, gave out my work email. Still get pestered by them


It's crazy the last email blast was ~6 weeks ago.

And the shutdown isn't even a month / quarter end, so seems even less like a billing cycle thing.

There's so many more mature ways to do a graceful paid service shutdown. Disable reads first so people get errors & contact support. Then disables writes as well. Somewhere a few weeks later you can consider deleting data.

As others have said, I've worked at megacorps with internal systems that had more mature migrations than this. Honestly I have run internal apps at sub-1000 employee firms where we did various forms of scream tests and soft deletes before MONTHS later, even daring to delete data on disk.


> Ideally, an automated transfer to another region with automated forwarding. It's okay to have poor performance, but it's not okay to go "poof" entirely.

If the data is moving between countries then this is not an option. Your clients may have legal or contractual obligations with respect to data location.


We are talking EU here. apart from some rare archaic remains of past rules or really "national security related" (and of this last one I don't think anyone is using a cloud provider) clients should be free to store their data in any Country inside the EU common market.


From the sounds of it, it was impossible for them to keep data after the 30th of June, so not sure a soft-delete at the deadline would work. Of course the better option probably would've been a soft delete before the deadline, but you know that some customers would've said "why'd you do this before the deadline, you could've waited an extra month!"


I’m certain they wouldn’t. They have no influence over it anyway. The only thing they can do is migrate.

Many people don’t have that option now since their data is dead and gone.




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