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I presume Instagram could make a "share pictures of your poop in the toilet" and get 10M users in a few hours. My Threads initial experience was a bunch of apparent influencers and brands I haven't heard of, with no way to see only my friends' posts. Fairly miserable. I get that they want it to feel instantly busy for new users, but yuck.

Interested to see what numbers (and stickiness) is like in a few months.



At least you're here talking about it, I think that's the goal.

If it was empty you'd probably just go "meh" and close the app.

This is about network effects, hype, getting famous people to use, etc. I doubt it's meant to be anything better than Twitter.

I have low expectations and I'm not the target audience but I fail to see how they should have done this differently.




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