I think we are now conditioned to think that higher numbers are 'better' or 'continuations' of lower numbers. For example, "Back to the Future: 3" movie is a continuation of the story of the movie "Back to the Future: 2". Similarly, Windows version 3 is the new and improved version of Windows Version 2.
It seems that marketing executives have forgotten that part of their jobs is to ensure that they communicate product qualities accurately to consumers.
Google is one of the worst offenders in this, with their madness over naming. Is Nexus 5X an earlier version of Nexus 6? No? It denotes the size of the screen? What exactly is a Pixel? Phone? Tablet? Notebook? What does Chromecast have to do with Chrome?
I always though Intel is a close second. There can be better names for Intel processor lines:
i3: Mobile
i5: Balanced
i7: Professional
i9: Creative/Graphics
There may be better approximations of course. But ideally if a product is targetted at a segment, it should be made clear in the brand name. Generations can be mentioned as suffix: p13 would be 13th generation of Professional, m5 would be 5th generation of mobile.
Apple does a good job of this with their Mac lines:
Air: Ultraportable
Pro: Creatives/Professional users
M1, M2 etc: higher is always better.
People don't want to feel ripped off, so I am sure that the clear communication from the Apple marketing team provides a significant tailwind to their sales team.
It seems that marketing executives have forgotten that part of their jobs is to ensure that they communicate product qualities accurately to consumers.
Google is one of the worst offenders in this, with their madness over naming. Is Nexus 5X an earlier version of Nexus 6? No? It denotes the size of the screen? What exactly is a Pixel? Phone? Tablet? Notebook? What does Chromecast have to do with Chrome?
I always though Intel is a close second. There can be better names for Intel processor lines:
i3: Mobile
i5: Balanced
i7: Professional
i9: Creative/Graphics
There may be better approximations of course. But ideally if a product is targetted at a segment, it should be made clear in the brand name. Generations can be mentioned as suffix: p13 would be 13th generation of Professional, m5 would be 5th generation of mobile.
Apple does a good job of this with their Mac lines:
Air: Ultraportable
Pro: Creatives/Professional users
M1, M2 etc: higher is always better.
People don't want to feel ripped off, so I am sure that the clear communication from the Apple marketing team provides a significant tailwind to their sales team.