@ 9:38 "We will consider any data inform and improve future builds of starship as a success. From a milestone our main goal is to clear the pad. Every milestone beyond that is a bonus."
They may not have defined the test as aggressively as you would have liked them to, but it's their test, they get to choose what they're testing.
No matter how you spin it they did not achieve 100% of the objectives.
And yes the media honeymoon with Elon Musk is clearly over, and I think this is for the better (including for his own sanity)