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It seems to me that with each caveat your target audience just keeps getting smaller and smaller.

Take me for example - I might be your stereotypical partier. My default Saturdays are at the club and I hit up bars often - but I'm very rarely drunk, and in fact I'm stone sober nearly all of the time. The people I go with are also the same. We get up to crazy shenanigans regardless of how much alcohol is in (or not in) us.

The problem with your thinking here is that you assume everyone in the club is like you, but the truth of the matter is that most of us leave our binge-drinking-plastered-constantly days behind us fairly soon after college.

There is certainly an audience for your post - people with addictive personalities who can't achieve that (very, very wide) middle ground on alcohol consumption. And power to you and them. But you started out addressing to all alcohol consumers. Then you took a step back and addressed this to just "partiers". And now you must take one more step back and realize that you're really addressing a subset of partiers at that.



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