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> It's a really funny hill for them to die on and it will look horrible when they cave.

“They” being twitter, or NYT?

I don’t understand the game Elon is playing with them; why would they even want to be verified now that it doesn’t serve any verification purpose except to prove that they have $8/month to spend on verification.



It would be $1,000/month for NYT to have a badge, not $8. And $50 per employee.


> doesn’t serve any verification purpose

But once it serves a signal boosting purpose, it may start to really matter to organizations like the NY Times.


Because it’s a way to buy algorithmic preference, the blue check has already subconsciously taken on the same association in my brain that “promoted” at the bottom of a tweet has.

If more notable accounts drop the check, and more grifters buy in for the algorithmic preference, it wouldn’t surprise me if the signaling value of the check goes negative. (Currently my “for you” tab is full of linkedin-quality posts from blue check accounts)


Twitter wants to sell enterprise subscriptions to enterprises. The feature set will be refined and segmented over time. What game is NY-I-will-detect-incognito-Times to show ads and limit access playing here ?


> The feature set will be refined and segmented over time.

What is the current feature set that they would now be paying for? Not what is promised, what is currently delivered.


> I don’t understand the game Elon is playing with them; why would they even want to be verified now that it doesn’t serve any verification purpose except to prove that they have $8/month to spend on verification.

I'm sure Twitter will move important account functions behind the paywall soon, especially for things that businesses need. There will probably be a business-specific higher tier that's needed as well.

Hopefully companies will resist this.




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