I was wondering! For an English-speaking audience it feels like it might be a poor brand. It's not exactly a "nice-sounding" name. Though to be fair, they might not be trying to win mindshare, so careful branding might not be a concern.
I appreciate that to a technical audience this can usually feel like a super pedantic bit of nonsense. But for the other 99% of browser users, this kind of thing can matter!
To be fair, this is a very pseudosubjective thing. I know my data point. And I feel my data point is plausible as a trend. For example, you don't need to do studies to know that "Diarrhea Browser" would be a bad name.
Edge? I think it's sharp and techy and modern. So it seems at least... valid. But it also screams, to me at least, the classic Microsoft branding thing of, "this feels like a bunch of 50 year olds in a room declared what they believe to be cool and hip."
Then again. `iPad` was broadly laughed at when it was announced, and through sheer repetition it has been accepted and I don't really even notice the weirdness of the name anymore. So maybe with enough success, Mullvad would be adopted.
I bet “should begin with the letter E” was one of Microsoft’s requirements for selecting a new browser name so they could continue to use IE’s familiar “e” app icon.
