I don't know about their ears but their marketing sure smells like it's been through a herd of bulls:
> Q. Is MQA lossless?
> A. It's better than lossless!
[https://www.mqa.co.uk/newsroom/faqs/is-mqa-lossless]
I'm pretty sure they used to claim the format was lossless instead of just implying something around those lines by using what they call a "lossless file" as a "digital container".
I don't know about their ears but their marketing sure smells like it's been through a herd of bulls:
> Q. Is MQA lossless?
> A. It's better than lossless!
[https://www.mqa.co.uk/newsroom/faqs/is-mqa-lossless]
I'm pretty sure they used to claim the format was lossless instead of just implying something around those lines by using what they call a "lossless file" as a "digital container".