There is an anti-pattern I’ve seen at many companies I’ve worked for over the years: I’ll call it the “No-longer-in-touch customer proxy”.
Sometimes this is a Product Manager, but just as often it’s a VP, or someone in Sales, or someone in Customer Support. It can even be multiple people, who all echo and amplify each other’s description of what the customer really wants.
It’s a very easy pit to fall into once a company has some success: Everyone’s busy, the product has a clear direction, and the customers are paying. There’s a lot of unglamorous work to be done, but it’s much more fun to go off into a room and work on “design” or “vision” for weeks and months. Any attempt to bring reality into the is met with “This is what the customer wants.”
This can go on for years, especially at profitable companies.
Sometimes this is a Product Manager, but just as often it’s a VP, or someone in Sales, or someone in Customer Support. It can even be multiple people, who all echo and amplify each other’s description of what the customer really wants.
It’s a very easy pit to fall into once a company has some success: Everyone’s busy, the product has a clear direction, and the customers are paying. There’s a lot of unglamorous work to be done, but it’s much more fun to go off into a room and work on “design” or “vision” for weeks and months. Any attempt to bring reality into the is met with “This is what the customer wants.”
This can go on for years, especially at profitable companies.