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Kodak was practically the first company that foresaw the arrival of digital cameras, and even built prototypes of them. They just had no idea of how quickly the market place can change. Kodak's switch to digital cameras was planned way before digital cameras were in the market. It was just done too late too slowly.

http://wiki.answers.com/Q/When_was_the_digital_camera_invent...

The first digital cameras for the consumer-level market that worked with a home computer via a serial cable were the Apple QuickTake 100 camera (February 17 , 1994), the Kodak DC40 camera (March 28, 1995), the Casio QV-11 (with LCD monitor, late 1995), and Sony's Cyber-Shot Digital Still Camera (1996).

It's like you are flying a plane and you know there is a mountain ahead of you, and you'll eventually need to climb, so you begin to adjust the plane ready for a climb. Suddenly a cliff appears in front of you and you crash into it.



The Apple QuickTake 100 and 150 were also Kodak designs.




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