I had a 19yr old cousin tell me that she almost uses TikTok exclusively for tutorials and when I pushed back and said why/how the other teens in the family heavily agreed. I’ve since asked ~5 gen z (I don’t interact with many!) and they told me the same.
I've heard this anecdotally, but I kinda still don't believe it, as TikTok seems like an entertainment first avenue, not for more substantive learning.
However, I could be completely wrong and TikTok video is the future of search. If so, where does that leave a text-only ChatGPT?
I wouldn't be too surprised. It kind of depends on the topic at hand but for instance I've learned a lot about what I know wrenching on my own motors from youtube videos.
What about the other 95% of search volume that isn't tech-related?