Yes, this occurred to me as well. The counter narrative here is in fact that the story of the last 2-3 years has been break throughs in AI have come about mostly by scaling up their network sizes and training data sets 5 orders of magnitude or so.

I guess the take away however is still that regular businesses really just can't play in this game and should not be assuming they have big data until that fact asserts itself out of necessity rather than the other way around.