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I agree. I think this chaos will only damage Twitter’s reputation with a small percentage who pay attention and leave due to conflict of principles.

The vast majority will simply continue to use the platform as it is, whether to engage or be engaged.

If Twitter is to pass the way of MySpace, a competitor will need to come along with a more tempting siren song. As with Facebook, that transition may take a couple generations.

I don’t think Twitter will look significantly different in terms of usage in 5 years. It will be an uglier, even more monitized experience, but it will also be more profitable.

All advertisers will be back, as with most users who left as a reaction to Musk.

Twitter will be the #1 short form mass blathering platform for a very long time to come.



Maybe, but I think enough of the 'cool kids' are exiting now and the tide is turning, but not there yet. I've got nothing but my own feelings here to go on, but the 'witch-hunting' of blocking mastodon addresses, shadowbanning, and other petty things makes it feel like you're a 'rebel' to get away from Elon. 'Rebel' stuff is what 'cool kids' do, and so when you leave after you've been 'witch-hunted', that means you're 'cool.' So, as the 'cool' people go, others are going to want to follow them.


I just don’t see another platform for people to move off to en masse. I don’t think it’s Mastodon.

I do think there’s a big opening for a competitor to enter, but Twitter has incredible inertia.

The best play would be to pay the top 10 Twitterers to move over to some new platform exclusively. Drag a mass of people with them to prime the siphon. That’s not cheap, but possible. Maybe some other billionaire will find it just to troll musk.

I think we’re (us humans) stuck with Twitter and Elon for a long time still.


Even if all the advertisers do return, is that enough to pay the debt?


I think so. Twitter has gotten more press in the past few months than in the past couple years. I’m sure it’s driven up their MAUs (bots and otherwise).

I think most people partake in Twitter for the drama anyway. More drama, more eyeballs, higher rent for advertisers. The new CEO certainly understands that and can certainly generate drama.




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